Archive for April, 2009

The Best of the Guru/Douchebag Filter

Monday, April 13th, 2009

Seriously y’all I’m not even drinking and this is still amusing me. I went ahead and took screen shots of some of my favorite filtered results from the guru/douchebag filter I wrote. Enjoy!

Social Media Guru?

Monday, April 13th, 2009

I was talking to my friend Erica today about her upcoming presentation at The Big Design Conference on social media. She pitched a great presentation and I asked her to just make sure she hits on the subject of trust because so many of the people who call themselves “social media gurus” don’t get it [...]

And it is. It’s all about you. Yesterday I found this really great online service and checked out their About page. It wasn’t really about them at all - it was a thinly veiled sales/benefits pitch and it got me thinking about content and how sites engage their visitors. Too many times people try to [...]