I was talking to my friend Erica today about her upcoming presentation at The Big Design Conference on social media. She pitched a great presentation and I asked her to just make sure she hits on the subject of trust because so many of the people who call themselves “social media gurus” don’t get it - they think it’s all about numbers and are complete douchebags. She laughed and agreed.
Then to waste time because I am awesome, I rewrote a greasemonkey script that replaces all instances of the words “guru”, “expert”, and “maven” (and now “Kanye” (as in West)) with “*douchebag*” on any website you go to. So now you will immediately know if that new twitter follower or SEO company is worthy or if he/she is a total douche 
Get the script here. If you don’t have Greasemonkey installed (Firefox only), get it here and then come back and click the link to install the script - I swear it’s all very easy to do.
Try googling “guru” - that’s pretty fun or reread this post - that’s amusing too
UPDATE: This script now includes the replacement of Kanye (as in West) with *douchebag*. I figure if the shoe fits….
December 6th, 2009 at 1:35 pm
[...] looked up social media maven on Google and came up with this – a script that converts every instance of the word ‘maven’, ‘expert’, ̵… Good effort! It certainly makes reading those websites a lot more entertaining. Try [...]
November 7th, 2011 at 12:44 pm
[...] “expert”, and the like. Ryan Plesko wrote a priceless Greasemonkey script that replaces all these keywords by their real meaning, DOUCHEBAG. Thanks [...]
November 7th, 2011 at 12:50 pm
Hi Ryan,
Thank God some people like you are willing to fight the avalanche of douchebags. Great job.
I wrote a little piece on this using real quotes from social media douchebags, you might want to have a peek.
http://juliopeironcely.com/archives/how-to-identify-a-social-media-douchebag.html
Cheers,
Julio